Avenue Digital launches the new Convergen Energy website targeting the US Market
13 June 2016
We are delighted to announce a new addition to our website porfolio - Convergen Energy.
With a complex target audience at the very centre of the brief, the homepage clearly sets out the different offerings that Convergen Energy provides. There are 4 key audiences that the website needs to communicate with:
- Feedstock suppliers - companies whose waste can be turned into sustainable fuels by Convergen Energy, rather than being sent to landfill.
- Fuel users - industrial facilities and power plants burning traditional fuel that can be converted to alternative energy sources provided by Convergen, helping them to meet ever-increasing environmental regulatory requirements.
- Power customers - from residential properties, educational campuses, hospitals and corporations - the website needs to encourage these power customers to think about changing providers to Convergen's greener solutions powering the grid.
- Sustainability Managers - individuals responsible for reducing their organisation's carbon consumption need to be communicated with and encouraged to consider Convergen's alternative energy solutions.
As well as addressing each audience type, overall, the web creative which is striking and modern, successfully captures the company's drive to help customers avoid landfill, find fossil fuel alternatives, and reduce carbon footprint. We are delighted to launch the new website which sets Convergen Energy apart from competitors in the US renewable energy sector.
Built on the latest Umbraco CMS, the client has the the flexibility to manage all on-page content and imagery. The website is fully responsive, providing a seamless experience regardless of the user's device, and with subtle on-page movement and transitions unfolding alongside the user's journey, the experience on site is of premium quality and intriguing.
Visit the website to explore our website design and build solution for this US client.
About Avenue Digital
Avenue Digital was established in 2015 and has fast become a leading digital marketing agency, proving SEO, PPC Management, Social Media Management, and Umbraco Design and Build expertise. This strong growth has been achieved through a steady accumulation of consumer and professional service based clients and a significant strategic acquisition.
Existing Avenue clients include Rothesay Life, LPC Law, Convergen, Lomar, Venesta, Bureau Van Dijk, Mount Anvil, Benoy, Shrieve, GLH Hotels, Ella’s Kitchen, Levi Roots, Shop Direct, Farrell Clothing, Anna Freud Centre, and Blesma.
Although a specialist SEO agency in London, Avenue Digital is performance focused and a provider of digital marketing including:
• SEO Management
• PPC Management
• Social Media Management
• Umbraco Design & Build