Avenue Search Loft: Live 1.0
18 July 2019
We are pleased to be hosting our debut event in the Avenue Search Loft: Live Series, an exclusive event for SEO and paid advertising execs in Kent and London. We invite you to join us at Avenue HQ on Thursday 18th July in Sevenoaks for an evening of pizza, beer, meeting like-minded digital marketers, and two exclusive talks on SEO and paid search. Grab the chance to learn inside tips from some industry leaders and discuss with other professionals how your industries are changing and adapting.
The first talk will be led by Helen Pollitt, Head of Digital. Helen's industry experience includes many national and international speaker slots, including talks at the renowned BrightonSEO, SearchLeeds, International Search Summit, Pint Sized Marketing and more. Helen will also be speaking again at BrightonSEO later this year. See below for the details of Helen's talk.
SERP domination on a shoestring – how to win at organic search monopoly without breaking the bank
With the standard organic results being pushed further down the SERPs how can we capitalise on the various organic placements to claim as much search real estate for a brand as possible? This talk will cover Google My Business, the types and examples of structured mark-up that pull through to the SERPs and how to claim and optimise knowledge panels, as well as newer developments in the search results since Google's recent favicon update, all whilst working with next-to-no budget!
The second talk of the evening will be delivered by Louis Ayre, PPC Manager. Louis has a wealth of paid search and marketing knowledge, having set up and run his own marketing business at the age of just 18. And with nearly five years in the paid search industry alone, Louis has a plethora of valuable knowledge to share and offer with our guests. See the details of Louis' talk below.
What will a PPC Manager’s Role Look Like In 5 Years’ Time?
With more advertising platforms embracing the automated creation and management of campaigns and new ad management tools cropping up regularly, this talk will explore the current ‘automation landscape’ and how the introduction of tools like Google Ads Scripts have revolutionised the day to day tasks of a PPC manager, whilst also discussing what a PPC Manager’s role might look like in 5 years’ time.
6.30pm – arrive, eat pizza and drink beers whilst getting to know other local search and paid marketing professionals
6.50pm – introduction
7.00pm – first talk “SERP domination on a shoestring – how to win at organic search monopoly without breaking the bank”
7.15pm – group chat around the subject and a chance to ask the presenter questions
7.30pm – second talk “What will a PPC manager's role look like in 5 years’ time?”
7.45pm – group chat and a chance to ask the presenter questions
8.00pm – evening wrap up and finishing off the last of the pizza
5A Bligh's Court
Kent TN13 1DD
This event is available on a first-come-first-served basis. If you are interested or would like to join us then please email us or fill out the form below. Spaces going fast! See you soon.