06 November 2018
Luxury designer Fameed Khalique creates unique materials including woven leathers, embellished silk and sumptuous hand embroideries, and the Khalique Collection is the ultimate pret-a-porter collection for the home. Diverse and striking, Khalique cushions, throws and scarves celebrate key elements of the Fameed Khalique ethos, incorporating high-quality materials and expert craftsmanship with unusual and specialists techniques to create timeless designs.
Stuart Wells, CEO of Avenue commented, "I was absolutely blown away when we were first invited into Fameed's London studio, as he personifies high-end luxury with breathtaking fabrics and finishes. We are delighted to be selected to partner with him to help drive the Khalique brand online, with a new luxury website supported by an elegant paid and organic search campaign. The win confirms our growth within the retail space where we are able to add significant value across the entire purchase funnel, all the way from the initial brand awareness work with programmatic and display, down the conversion funnel with search and Google shopping, and then onto the conversion with best of bread UX and CRO.