PPC Management Services
In today's PPC battleground, winning in a matured online advertising market means being hyper-focused on the customer, with enough insight and ideas to offer new connected paid search experiences that reflect the needs of the individual.
Leading London agency, Avenue Digital, helps clients create the best Pay Per Click and online advertising campaigns, that move fast and deliver real measurable impact, globally. Through our highly experienced paid search team we create connected PPC experiences across all areas of paid search that maximise engagement, conversion and loyalty.
We work with ambitious brands and high growth companies who are looking beyond just the click of PPC. It’s the impact of the connection, that matters most, and to achieve this we have devised a simple four step approach for paid search success; PPC Strategy, PPC Activation, PPC Management and PPC Reporting.
As a fast growing Google Partner, we deliver best practice PPC campaigns across Search, Display and Shopping to global audiences. We use granular insight and cutting edge technology to get better paid search performance.
As a DoubleClick partner we are able to deliver highly targeted real-time bid adjustments ensuring campaign performance is fully optimised for results. Ideal for demographic, behaviour, location and interest targeting.
Remarketing with the Google Display Network (GDN) allows us to proactively display adverts to website users who have previously visited your website, ideal for bid adjustment targeting and encouraging repeat purchasing.
Bing Ads Management
Bing continues to gather pace and with approximately 25% in the race for market share, presents cost effective solutions as part of a multi-channel strategy. As the default search engine on Microsoft Edge, it's delivering greater impact.
The display landscape on the likes of GDN and other networks provides a huge range of possibilities to ambitious brands ready to maximise targeted audiences. And being visual, is ideal for growing brand awareness and reaching new audiences.
Google and Bing Shopping provide the perfect solution for retailers looking to visually promote products directly, yielding excellent brand visibility and conversion rates. It's the ideal retail solution to reach audiences who are ready to purchase.
Using Twitter, Facebook, Instagram, LinkedIn and others paid social channels, is the way to touch new customers and build brand awareness. Custom audiences and look-alike audiences reach your existing and similar audience types.
Google AdWords Scripts
With our own custom scripts from our in-house developers, we are able to pull specific campaign insights for in-depth reporting and also automate or streamline tasks that would either be very laborious or impossible to achieve.
Amazon Marketing Services
Amazon opens up a new world with Sponsored Products, Headline Search and Product Display allowing for a combination of keyword and interest targeting. With Amazon Marketing Services, reach 37 million monthly visitors in the UK alone.
As a fast growing PPC Agency, our expert paid search managers and trainers provide one-day AdWords training courses at both Standard and Advanced levels every month from the Hospital Club in Covent Garden London, as well as custom in-office training.
A great PPC agency to work withMarie Da Silva – Marketing Executive, Nobu
always offering insightful solutions and recommendations. Highly professional and reliable.
- Do you work on International PPC Accounts?
Yes, we work with many multilingual global brands, delivering localised translated campaigns using a combination of our in-house language capabilities, as well as partnerships with translation companies and consultants situated through the globe.
- Do you offer a free PPC Audit?
Yes, we offer a no obligation PPC audit where we are able to explore the strengths and weakness of your existing account set up without your incumbent agency knowing.
The Audit is a comprehensive report where an Avenue PPC Director will critique your AdWords account and provide a score on how well optimised it is. The report is then presented in either a conference call or a face to face meeting, where we chat you through the highs, the lows, and of course the opportunities of where and how the account can be improved.
As a rough average, most accounts that we audit highlight an inefficiency in ad spend of about 30-40%!
If you would like to discuss a free PPC audit, please get in touch.
- What are your commercial models?
We work on one of two commercial models:
- Percentage of Media Spend - ideal to drive campaign growth and client returns that are aligned to your KPI's
- Fixed retainer - if you are working to a fixed monthly budget, we can fix our management fees so only the technology costs such as DoubleClick are variable and charged as a percentage of media spend.
- Do you work with in-house paid search teams?
Yes, we work with many larger clients who operate their own in-house paid search teams, where we collaborate on the strategy and best practice approach, also incorporating PPC training and ongoing support.
- How quickly can you on-board a new client?
Subject to the complexity of the account, we can usually onboard a client within one to two weeks. This process starts with an in-depth audit so we know what we are working with and where improvements and growth can be attributed.
- Why Avenue for PPC?
As a specialist PPC Agency we have amassed decades of experience working with many global brands, leading their paid search campaigns and business growth. We bring first class experience, best practice techniques and process, and utilise the very latest technology and tools, to deliver real accountability and revenue growth.
Contact us to discuss a paid search brief or to get a free, no obligation, under the radar PPC account audit carried out.
Working with us
As a specialist London PPC Agency, we work with a broad range of clients from a diverse range of sectors, managing budgets from entry level to larger, multi-territory multi-language paid search campaigns.
PPC, Display, Shopping, Paid Social, Analytics
Duke + Dexter
Account increase of 77% in CTR
PPC, Display, Paid Social, SEO
An enviable 1.4 million impressions from display advertising
Prestigious Car Dealership
Increase in leads and online vehicle valuations at a cost-effective CPA
Our central London offices are conveniently located in vibrant Covent Garden.
71-75 Shelton Street
St Peter's Square
Just off the tram, right at the heart of the city in St Peter's Square.
1 St Peter's Square