Bing Ads Management Services
Bing Ads allow for a differentiated approach to Google AdWords. So rather than use the same campaigns and ad groups, Bing Ads allow for a more targeted approach, to fully capitalise on the unique audience types the channel provides. As a Bing partner, PPC and Paid Search experts at Avenue Digital use their experience and knowledge of the platform to expand campaign reach and drive client ROI.
Avenue works with clients on their standard text ads within Bing, which perform in a similar way to Google AdWords, showing ads at the top, at the bottom and to the side of the page, which are highly effective in reaching unique audience sectors.
We also work with clients supporting their content ads, which specifically offer flexibility and a broad reach across other websites owned by the Microsoft and partners Network. Content ads within Bing are ideal to expand brand awareness.
Similar to Google Shopping, Bing offers a similar product focused listing, showing products to audiences based on their image, promotional ad copy, prices. and retailer name. This provides a great resource for retail and ecommerce clients.
Bing is one of the voice search market leaders, pioneering the way for the future of voice search marketing. As such, we work with brands to help test their voice search campaigns, ensuring they are keeping pace as voice search evolves.
Bing now presents a unique opportunity to achieve greater campaign reach, but at a lower costs due to its slightly unique market base. So while this platform is not usually the first channel to consider, is does present a great opportunity to market to a different audience.
Growing Market Share
We actively encourage clients to consider Bing Ads if it indicates potential within the campaign brief. Although Google continue to dominate the landscape for search, Bing are making an impact and now command a respectful 25%.
Our Approach to Bing Ads
Whilst Google AdWords, is generally regarded as the foundation of any paid search campaign, Bing is usually the next channel to consider when expansion and reach is the agenda. Bing Ads offer a unique set of features and leverage the default search engine for Microsoft Edge, and Xbox, and as such is seen as a complementary channel.
At Avenue Digital our approach to Bing Ads management is to align the channel to the overall paid search strategy that will achieve the greatest reach and client ROI to the campaign objectives.
It's a growing relationship
As Bing has continued to progress its market share within the paid landscape and to differentiate it's offering, we have evolved our relationship with the channel and are proud to include it as part of many of our successful client campaigns.
Industry standard bid managment
As a Google DoubleClick partner we are positioned above the usual PPC agency offering. DoubleClick is Google's own automation and bid management platform, which unlocks more data and provides better optimisation opportunities.
Overhaull your Bing Ads
There's nothing like a good spring clean! Whether your current AdWords campaign is sluggish or you need to brush up on your knowledge and latest industry techniques, Avenue has the solution for you.
Bing Ads Audit
- Let us break it down for you
As a Bing Ads Partner, with years of experience running large and complex search marketing campaigns, Avenue Digital can carry out a free no obligation audit of your Bing Ads, highlighting where there may be room for improvement and campaign growth.
Bing Ads Training
- Stay up to date with technology
Avenue Digital offer a days training on Bing Ad Management, working with groups of up to ten people or bespoke onsite training. Please get in touch if you would like to book a Bing Ads Management training course.
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