Google AdWords Management Services
Google AdWords is the ideal platform to launch any paid search campaign, before building out into other channels like Display and Google Shopping, which are better suited to help build brand awareness and generate new market opportunities.
AdWords remains the default and market leading network for paid search marketing, delivering clear and measurable ROI.
AdWords is the Foundation
With Google's ever increasing market share not showing any signs of slowing, their advertising platform, Google AdWords, is the ideal channel to develop and grow any PPC campaign, and with the right account structure and naming conversion, provides a significant opportunity to scale.
With our in-house copywriters, we develop our own ad copy for clients, ensuring it's not only creatively written and aligned with the brand, but also geared up to help drive engagement and conversions. We consistently test, analyse and refine for best performance.
Effective bid management requires two elements: the right technology and the right strategy. Utilising Google's Bid Mangement Platform, Doubleclick, also allows us to leverage attribution modelling to better deliver campaign objectives.
Best Practice Account Structure
Our account structures makes up the foundation of any Google Adwords account we manage. From ad group keywords to naming conventions, our best practice structure has been developed based on years of hands-on PPC experience.
Budget Protection Shields
We protect clients' AdWords budgets using protection shields. This fully automated early warning system monitors paid search activity for errors or performance dips, allowing us to react and maintain a consistent level of performance.
Transition to Avenue
We work with ambitious brands looking to drive greater efficiency and returns from their AdWords campaigns. Auditing a prospective client's AdWords account is very informative, often highlighting opportunities to greatly improve performance and reduce wasted spend by up to 40%.
AdWords is the ideal platform to help clients grow their revenue. Over the years, we have developed a successful four step approach to AdWords; looking at the PPC Strategy and PPC Activation for the account, ongoing PPC Management, and regular PPC Reporting. This tried and tested four step process, combined with a creative and forward looking approach to growing accounts, means clients budgets are utilised to generate high levels of return and improvements in overall performance.
It's who you know
We have a long-standing relationship as a Google Certified AdWords Partner, working across search, display and shopping. We meet with Google regularly to discuss client accounts and performance, looking at new ways to drive growth.
Bid Management Platform
As a Google DoubleClick partner we are positioned above the usual PPC agency offering. DoubleClick is Google's own automation and bid management platform, which unlocks more data and provides better optimisation opportunities.
- Let us break it down for you
We regularly audit AdWords accounts, where we find poor account structures that inhibit optimisation and granular visibility on what's working and what's not. We find spend being wasted and growth hampered. Our Audits highlight where weaknesses are and what can be done to drive significant improvement.
If you would like to discuss a no obligation AdWords account audit, which can be done without the knowledge of your incumbent agency, please get in touch.
- Stay relevant, stay effective
We offer specialist AdWords training courses each month for those who are new to PPC, as well as those who have some experience and are looking to take their paid search knowledge to the next step. Our one-day training courses are run at the uber cool Hospital Club in Covent Garden, usually in groups of 10 people.
Our central London offices are conveniently located in vibrant Covent Garden.
71-75 Shelton Street