PPC Reporting Services
We have our own agency reporting tool called Fathom that allows us to gain deeper insight into the PPC campaigns and enables our clients to really see paid search performance against other traffic drivers.
We have developed our own bespoke paid search reporting tool Fathom, which gathers analytical data from various sources to accurately report on PPC activity. These reports act as a management dashboards for clients to monitor campaign growth.
We draw insight from the data and establish whether key metrics are following normal seasonality trends, or if something is underperforming then why. We point to successful ad copy tests, new keyword tests, and offline influences.
With innovation at the forefront of our mind, we make recommendations to refine the campaigns, drive more cost-efficiencies and identify areas for growth. We confirm our plans going forwards so clients are aware of and on-board with future developments.
All paid search learnings are shared with clients as part of a weekly management report call, or part of the wider account report meetings and client-agency get together. We also hold regular knowledge sharing sessions on the latest PPC trends and advancements.
Our central London offices are conveniently located in vibrant Covent Garden.
71-75 Shelton Street