Remarketing Management Services
Effective for both B2B and B2C campaigns, remarketing is a PPC technique of targeting people who have already visited your website and shown an interest in your product or service. It's an ideal approach for both increasing and retaining additional revenue streams.
This targets third party websites who utilise the Google Display Network (GDN) and is an ideal way to advertise to users who have visited your website before, targeting them based on their previous visits and where interest has already been identified.
We can target highly customisable audiences on social media platforms like Facebook, Instagram and Twitter, showing ads relative to products and services the audience has been browsing on your website before, thus creating powerful conversion opportunities.
We use RLSAs (remarketing lists for search ads) to devise highly targeted Google Search campaigns, frequently using offers and promotions, showing ads to audiences who have already engaged with your website, but may not have yet converted.
Driving Brand Awareness
Remarketing on social media platforms allows for building look-alike audiences, enabling highly effective targeting of audiences who are similar to your existing customer profile, so is ideal to reach both new audiences as well as existing ones.
Remarketing is an ideal tactic for upselling higher value items to your existing customers who have already bought a lower value item from you. Repeat purchasing and upselling are highly effective ways of driving additional revenue opportunities.
In a similar way to up-selling, we regularly introduce cross-selling as it's an ideal way to suggest similar products or services that match or compliment the initial purchase. As with up selling, cross selling is an ideal way to drive additional revenue.
We work with clients on their seasonal remarketing to help reintroduce products and services that are hot items at specific times of year, such as when a policy is up for renewal, or for a seasonal celebration like Christmas or Mothers' day.
We also work with clients to consider email marketing, as remarketing is an ideal way to show ads to those audiences on your email lists and with segmentation, can be a highly effective way of driving the lifetime value of the customer.
We enable retail ecommerce clients to target audiences who have abandoned the purchase at the checkout phase of the funnel, showing them relevant promotions and incentives to encourage them to complete the process and buy.
YouTube is a highly effective way of remarketing as we create lists to remarket to, based on the audiences interaction with certain types of content and interests. Where YouTube and AdWords accounts are linked, these lists are created automatically.
Our Approach to Remarketing
This type of marketing presents a huge opportunity to get into the detail of the data; and the greater the data volumes, the more control we are able to influence over the campaigns. With remarketing especially, we are able to make changes and drive campaigns forward based on how audiences have interacted with your website.
Our central London offices are conveniently located in vibrant Covent Garden.
71-75 Shelton Street