It is paramount that your business is visible online in your own town or city before taking it to the next level in other markets. This is made possible by a technique called local SEO, a strategy that can differ from standard SEO as it looks to target local customers at the exact time they are looking for your product or service. With many conversion journeys beginning online and approximately 46% of searches having local intent, it is a no-brainer for local businesses to optimise their site so that their local customers can find them on the web and on the high street!
Being a local business ourselves means we are highly skilled in all aspects of local SEO. We understand and implement all the key techniques needed and harness the power of ‘Google My Business’ in order to optimise businesses locally, so that your most important customers can find you easily in the search engines. With several local businesses as current clients, Enclosure Interiors and Henry Riley to name a few, we demonstrate solid experience in helping local businesses surpass their goals.
Google My Business
Google My Business (GMB) is a feature that usually lists businesses on the right of search results with their phone number, address, opening times, reviews and more. By utilising this feature, we are able to optimise your business locally so that your most important customers can find you easily in the search engines. We are skilled in optimising GMB listings and will do we all can to help your business appear in the local-3 pack.
Bing Places is Bing’s feature which displays businesses and their data. Much like GMB, it is essential that all information is accurately optimised to ensure that customers see the correct information about your business. Depending on your industry, this could be vital as some users may prefer to use Internet Edge/Internet Explorer, and therefore Bing.
A strong set of backlinks is key to any SEO strategy, and for local SEO, this means getting links from other local businesses. With a wealth of expertise in backlinking and outreach, Avenue are able to help you get those all-important local links, which will be key to success in ranking as a trustworthy local business
Search engines use business citations from directories or other websites to evaluate the online authority of your business. At Avenue we keep a close eye on your business citations, ensuring information is accurate and consistent, and are able to chase citations on your behalf that are listing incorrect or out-of-date information. We are also able to build citations to locally optimise your business, ensuring NAP consistency and thus, higher visibility in local search.
For local SEO it is important to mention the town or city of your business on your website. This is important if you are targeting specific local areas. Creating location pages for these areas and ensuring they are correctly optimised is key in a strong local SEO strategy and will make sure you are targeting your customers in the areas you work.
Our central London offices are conveniently located in vibrant Covent Garden.
71-75 Shelton Street