Adwords Training Standard


The AdWords standard course is for those who are new to AdWords and PPC Management, who want to learn the basics of what it is, how it works, and how it can be used to drive sales and brand awareness.

The one day course is run at the Hospital Club in London's Covent Garden, and provides the perfect introduction to Google AdWords, looking at how to set up and structure campaigns, how to create ad copy, keyword methodology, ad extensions, and how to get a good quality score which enhances ad rank at a lower cost per click. By the end of the training you will be confident in how to set up campaigns, structure them for efficiency and optimise them for performance. 

Whether you are looking to run your own PPC campaigns, or are looking for better insight to manage your agency's activity, this courses is designed to put you in command of the channel.



  • Overview AdWords
  • Goals and objectives
  • Keywords
  • Match types
  • Ad copy creation
  • Account structure
  • Campaign settings
  • Quality score
  • Ad extensions
  • Conversion tracking
  • Basic bid management


09.45 - 10.00 Register and Coffee 
10.00 - 11.30 Training
11.30 - 11.45 Coffee and cake break 
11.45 - 13.00 Training 
13.00 - 14.00 Lunch
14.00 - 15.30 Training
15.30 - 15.45 Coffee and cake break 
15.45 - 17.00 Training
17.00 - 17.15 Depart


£1,000 + VAT
Pay by credit card or invoice.  


The Hospital Club
24 Endell Street

WHO Does the Training?

Our Adwords Training is delivered by Neil Campbell who is Head of PPC at Avenue Digital, and Louis Ayre, another of our highly experienced PPC managers and trainers. Neil has run some of the largest PPC campaigns in the UK including for the likes of Apple, ASDA, and ASOS..  Between Neil and Louis you are in excellent hands and will be learning from some very talented PPC managers who are exert and experience trainers. 

As well as taking you through the the formal training, Neil and Kim are on hand through the breaks and at lunch to answer more specific questions about your campaigns.  


All our training is delivered in London's Covent Garden, at the Hospital Club which is a unique private members club for the creative and media industry. The space is informal and relaxed, and hosts the perfect environment to impart knowledge and inspire.

The training itself is delivered by some of the very best talent in the industry, proving additional insight and tips from their own experiences to help your own campaigns soar. All our trainers are friendly, fully certified, and boast many years hands-on practical experience, often managing monthly budgets in excess of £500,000. Approximately twenty percent of their time is spent providing training and consulting, with the remaining eighty percent spent actively managing our clients Adword accounts and our own in-house Adwords teams. So you are being trained by some of the very best!



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