Online Reputation Management Training
About Online Reputation Management
Positive Brand Management
The Avenue Online Reputation Management training course is for anyone who is in charge of their brand’s reputation online and wants to proactively protect it or aggressively restore it. The course is suitable for those interested in raising the standing of their organisation or themselves. In this day and age, it is too easy for social media and reviews to get out of hand and for a once sterling reputation to get tarnished. Avenue Digital will show you how to protect against the volatility of public perception as well as to rebuild after an incident whilst incorporating solid SEO strategy and our concept of the "Three I's"
Utilising the powerful combination of understanding clients’ PPC and SEO data and human behaviour, we craft exceptional client strategies, propelling best performance and yielding measurable returns.
We form unique ideas and apply rigorous thinking to deliver advanced and technically innovative strategies. Consequently, this grows paid and organic media performance, both domestically and with translation services, for impactful international SEO & PPC campaigns.
We work with a number of third-party and proprietary tools to help clients interrogate data and illustrate the meaningful and measurable impact of their campaign performance. This dynamic insight into client data, conversion metrics and human behaviour allows us to reinvest and evolve our knowledge of campaign performance and therefore, drive out further efficiency.
How will it help me?
The online reputation management course gives detailed insight into how to outrank negative content with your own digital properties, when and how to get reviews removed and the key to building positive sentiment online. Through this course you will be equipped to understand the mechanics of search engine rankings and controlling the front page of the search results for your brand. You will also learn the methods of turning negative reviews and social media coverage to your advantage.
What will I Learn?
- What is online reputation?
- Identifying the channels online that can affect your reputation
- Discovering the pros and cons of negative press
- Assessing the impact of negative sentiment
- Places reviews can be left
- How to get reviews removed from the major review sites
- Industry specific reviews
- How not to “game the system”
- Social Media
- Responding to negative coverage
- Dealing with “trolls”
- Building a positive network
- The basics of SEO
- How to outrank negative coverage for your own name/brand
- Proactively protecting the first page of the search results
- When to get additional help
- Identifying if legal assistance might be beneficial
What to expect
Our training is delivered in London's Covent Garden, at the Hospital Club which is a unique private members club for the creative and media industry. If you would like to arrange bespoke training for a group at your premises, we would be happy to discuss this option with you.
The training is delivered by our team of expert marketing professionals. Each trainer has hands on experience of working with situations like yours. They are all equipped to deliver insightful, accessible training with practical examples that will help you identify the best strategy for your own marketing.
09:00 – 09:15 – Arrival and welcome
09:15 - 11:00 - Training
11:00 – 11:15 - Coffee and cake break
11:15 - 12:45 - Training
12:45 - 13:15 - Lunch
13:15 - 14:45 - Training
14:45 – 15:00 - Coffee and cake break
15:00 - 16:30 - Training
16:30 - 16:45 - Depart
Each course is tailored for each client, and class sizes are kept to a maximum of 10 employees to ensure that each participant gets the most from each session.
£1,000 + VAT (up to 10 delegates)
Pay by credit card or invoice.
The Hospital Club
24 Endell Street
We are also happy to hold training sessions at your own offices.
Our central London offices are conveniently located in vibrant Covent Garden.
71-75 Shelton Street