+44 (0) 20 3745 6400

Online Reputation Management Training

About Online Reputation Management

Positive Brand Management

The Avenue Online Reputation Management training course is for anyone who is in charge of their brand’s reputation online and wants to proactively protect it or aggressively restore it.  The course is suitable for those interested in raising the standing of their organisation or themselves.  In this day and age, it is too easy for social media and reviews to get out of hand and for a once sterling reputation to get tarnished.  Avenue Digital  will show you how to protect against the volatility of public perception as well as to rebuild after an incident whilst incorporating solid SEO strategy and our concept of the "Three I's"

  1. Insight

    Utilising the powerful combination of understanding clients’ PPC and SEO data and human behaviour, we craft exceptional client strategies, propelling best performance and yielding measurable returns.

  2. Ideas

    We form unique ideas and apply rigorous thinking to deliver advanced and technically innovative strategies. Consequently, this grows paid and organic media performance, both domestically and with translation services, for impactful international SEO & PPC campaigns.

  3. Impact

    We work with a number of third-party and proprietary tools to help clients interrogate data and illustrate the meaningful and measurable impact of their campaign performance. This dynamic insight into client data, conversion metrics and human behaviour allows us to reinvest and evolve our knowledge of campaign performance and therefore, drive out further efficiency.

How will it help me?

The online reputation management course gives detailed insight into how to outrank negative content with your own digital properties, when and how to get reviews removed and the key to building positive sentiment online.  Through this course you will be equipped to understand the mechanics of search engine rankings and controlling the front page of the search results for your brand.  You will also learn the methods of turning negative reviews and social media coverage to your advantage. 

What will I Learn?

  • What is online reputation?
    • Identifying the channels online that can affect your reputation
    • Discovering the pros and cons of negative press
    • Assessing the impact of negative sentiment
  • Reviews
    • Places reviews can be left
    • How to get reviews removed from the major review sites
    • Industry specific reviews
    • How not to “game the system”
  • Social Media
    • Responding to negative coverage
    • Dealing with “trolls”
    • Building a positive network
  • SEO
    • The basics of SEO
    • How to outrank negative coverage for your own name/brand
    • Proactively protecting the first page of the search results
  • When to get additional help
    • Identifying if legal assistance might be beneficial

What to expect

Our training is delivered in London's Covent Garden, at the Hospital Club which is a unique private members club for the creative and media industry.  If you would like to arrange bespoke training for a group at your premises, we would be happy to discuss this option with you. 

The training is delivered by our team of expert marketing professionals.  Each trainer has hands on experience of working with situations like yours.  They are all equipped to deliver insightful, accessible training with practical examples that will help you identify the best strategy for your own marketing. 

Format

09:00 – 09:15 – Arrival and welcome
09:15 - 11:00 - Training
11:00 – 11:15 - Coffee and cake break
11:15 - 12:45 - Training
12:45 - 13:15 - Lunch
13:15 - 14:45 - Training
14:45 – 15:00 - Coffee and cake break
15:00 - 16:30 - Training
16:30 - 16:45 - Depart

Price

Each course is tailored for each client, and class sizes are kept to a maximum of 10 employees to ensure that each participant gets the most from each session.

£1,000 + VAT (up to 10 delegates)
Pay by credit card or invoice.

Venue

The Hospital Club
24 Endell Street
London
WC2H 9HQ

We are also happy to hold training sessions at your own offices.

Contact Us

Get In Touch

Use the form below, email us directly or call +44 (0) 20 3745 6400.

Thank you

London Office

Covent Garden

Our central London offices are conveniently located in vibrant Covent Garden.

London Office
Ground Floor
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

+44 (0)20 3745 6400

London Map

Kent Office

Sevenoaks

Our Kent offices are located just South of London Bridge in beautiful Sevenoaks.

Kent Office
5a Bligh's Court
Sevenoaks
Kent
TN13 1DD

+44(0)20 3745 6400

Sevenoaks Map

Manchester Office

Manchester

Come and see us in the North.

Manchester
1 St Peter's Square
Manchester
M2 3DE

+44(0)20 3745 6400