SEO Standard Training


The standard course is designed for those who are new to the concept of search engine optimisation, who want to learn the basics of what it is, how it works, and how it can be used to grow website visibility and search engine rankings.

The one day crash course is run at the Hospital Club in London's Covent Garden, and provides a great start to SEO, looking at ways to increase website traffic, grow visibility on search engine results pages, enhance rankings for relevant keywords, improve click through rates from SERP's, reduce bounce rates, increase leads and conversion via organic search. By the end of the SEO training you will be confident in how to structure your process, drive efficiency and optimise pages for performance. 

Whether you are looking to manage your own SEO activity, or are looking for a greater understanding to manage your agency's activity, this course is designed to help you understand the basic fundamentals. 


  • How search engines work
  • Defining goals 
  • Keyword research
  • Landscape analysis
  • Competitor analysis
  • Backlinks
  • SEO strategy
  • Technical considerations
  • Content considerations
  • Link prospecting
  • Blogger outreach
  • Assessing Performance 


09.45 - 10.00 Register and Coffee 
10.00 - 11.30 Training
11.30 - 11.45 Coffee and cake break 
11.45 - 13.00 Training 
13.00 - 14.00 Lunch
14.00 - 15.30 Training
15.30 - 15.45 Coffee and cake break 
15.45 - 17.00 Training
17.00 - 17.15 Depart


£450 + VAT
Pay by credit card or invoice.  


The Hospital Club
24 Endell Street


All our training is delivered in London's Covent Garden, at the Hospital Club which is a unique private members club for the creative and media industry. The space is informal and relaxed, and hosts the perfect environment to impart knowledge and inspire.

The training itself is delivered by some of the very best talent in the industry, proving additional insight and tips from their own experiences to help your own campaigns soar. All our trainers are friendly, fully certified, and boast many years hands-on practical experience, often managing large monthly client budgets. Approximately twenty percent of their time is spent providing training and consulting, with the remaining eighty percent spent actively managing our clients SEO accounts and our own in-house SEO teams. So you are being trained by some of the very best!


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