Ecommerce & Retail SEO Training Courses

Who's it for?

Most retailers have a digital presence now which means competition for your products and services in the search engine results is fierce.  This course is for anyone who faces the challenge of selling online and wants to know how to improve their visibility in the search engines.  If you are new to SEO or are looking to gain insights specific to the nuances of e-commerce, then this course will equip you to outrank your competition. 

How will it help me?

Introducing you to, and building on, the fundamentals of SEO best practice, this course will give you a thorough overview of how search engines understand and rank e-commerce webpages.  You will learn the specific intricacies involved in ensuring product pages are ranked; including dealing with the content duplication implications of having multiple similar products on your website, how to ensure the structure of your website is geared to assist search engines in reaching your content and optimising your product pages so they outrank your competitors’. 

What will i learn?

  • Introduction to SEO
    • How search engines rank content
    • The fundamentals of on-site, off-site and technical SEO
  • Understanding your audience
    • Identifying your digital audience
    • Discovering how readers interact with digital content
    • Understanding user intent
    • Discovering the search terms used by your audience
  • How to optimise product pages
    • Using keywords
    • Technical SEO considerations
    • The impact of site structure
  • How to generate sales
    • Using persuasive writing
    • Streamlining the user journey
    • Calls to action
  • Developing a competitive advantage
    • How to audit your competitors’ websites
    • Generating visibility beyond your products

What to expect

Our training is given in small class sizes at the Hospital Club a creative hub for the digital and media industry in the centre of London's Covent Garden.  If London isn’t convenient for you we will be happy to discuss arranging training at an alternative location, including at your premises.    

Each trainer on this course has many years of digital marketing experience and has hands-on knowledge of working on a wide variety of e-commerce platforms including Magento, Shopify, nopCommerce and Umbraco. 

Format

09:00 – 09:15 – Arrival and welcome
09:15 - 11:00 - Training
11:00 – 11:15 - Coffee and cake break
11:15 - 12:45 - Training
12:45 - 13:15 - Lunch
13:15 - 14:45 - Training
14:45 – 15:00 - Coffee and cake break
15:00 - 16:30 - Training
16:30 - 16:45 - Depart

Price

Each course is tailored for each client, and class sizes are kept to a maximum of 10 employees to ensure that each participant gets the most from each session.

£1,000 + VAT (up to 10 delegates)
Pay by credit card or invoice.

Venue

The Hospital Club
24 Endell Street
London
WC2H 9HQ

We are also happy to hold training sessions at your own offices

 

 

 

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