The Anna Freud Centre is dedicated to children's emotional well-being, supporting and treating young people with mental health problems. The Centre is a national charity with a worldwide reputation for its practice, training and research.
The legacy website had grown sporadically over time, without an overriding technical or content strategy, and was no longer considered adaptable or stable enough for the charity's evolving needs and growing content requirements.
The brief was to develop a completely new Anna Freud website and intranet, with best-practice usability, engaging creative and a robust and open source CMS, to provide solutions with scalability and longevity. The challenge was to ensure the solutions catered for the ten target audience groups, ranging from trustees and service users to academics and journalists.
The full design and build project encompassed a content and SEO audit, user journey mapping, wireframes, creative design, technical specifications and development, test plans and CMS training.
Developed on the leading Umbraco .NET and open source CMS, editors have content control, with roles-based permissions ensuring a work flow process to content publication across the website, intranet and extranet. The templates present a consistent layout and branding across the website but editors have the ability to add sections and grow the website content as required.
The intranet for staff and secure areas for patrons and alumni contain forums and blogs, and there is online events and course booking and an inviting and easy to complete donations process on the website, with integration to the Barclays payment system for seamless transactions. Responsive design ensures the website is easily accessible and offers an intuitive and engaging experience across all devices.
The new Umbraco website and intranet have become key communications tools for the charity, with each of the target audiences clearly considered and routes to key information made as easy as possible.
The new design reflects the charity's highly respected position around the world and is professional whilst also accessible for the young service users themselves.
SEO performance has achieved an impressive 22% year on year uplift.