1. The Challenge

    Insight

    Burger & Lobster is positioned as a fast growing niche brand in the highly competitive fast-casual dining sector. Burger & Lobster provides a fun and quirky dining experience, championed by a boldly simplistic menu.

    The task, build social media engagement, boost online presence and create social buzz to encourage new diners through their doors. To create a new and fresh social media strategy - including market research and content strategy - in order to appeal to target audiences and reinforce brand values.

  2. The Solution

    Ideas

    Following market analysis and audience targeting, as a team, we sought to develop a content strategy with food at its heart and a strong focus on participation.

    Direct interaction with users, accompanied by strong creative and a casual, humorous tone was aimed at promoting engagement and reinforcing Burger & Lobster brand values.  Sharing topical content across a range of interests sought to help Burger & Lobster tap into the London zeitgeist and consolidate their position as one of the capitals most exciting restaurants.

  3. The Result

    Impact

    Following the implementation of the new content strategy, Burger & Lobster saw a substantial rise in daily engagement across social channels.

    On Twitter, @mentions rose by 105 percent and retweets saw a 566 percent increase while on Facebook link acquisition increased by 60 percent. Overall social media activity and engagement resulted in a 29 percent improvement in Burger & Lobsters’ Klout Score, recording social media influence.

Contact Us

Get In Touch

Use the form below, email us directly or call +44 (0) 20 3745 6400.

Thank you