1. The Challenge

    Insight

    Avenue Digital’s SEO team were engaged by leading live-in care providers, Consultus Care, to improve their website and increase traffic volume from organic search.

    Key focuses for the client were to increase service sign-ups and recruitment applications – targeting women over 30.

    Consultus Care also instructed our PPC team. The objective was to improve paid search performance, delivering high quality leads for this national care agency.

    Additionally, our website team was tasked with designing and building a new online experience to enhance the brand profile and user experience. 

  2. The Solution

    Ideas

    Our SEO team collaborated with our in-house developers on the design and build process, to ensure the new Consultus Care site conformed to our high SEO standards and was aligned to the organisation’s SEO objectives.

    Alongside the migration to a new platform and website, we implemented our SEO strategy, designed to constantly analyse data to gain insight and generate improvements, driving client goals. Successful ideas were reinforced and replicated, enabling the website to continually improve and remain competitive in the constantly evolving search landscape.

  3. The Result

    Impact

    Goal completions, including service sign-ups, recruitment applications and general enquiries, increased by 27% and the conversion rate grew by 112%, with a 20% improvement in email enquiries generated by organic.

    This success across the client’s target areas was delivered in tandem with website development and enhancement – achieved through a strategy shaped by in-depth data analysis and SEO and PPC best practices.

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