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  1. The Challenge

    Insight

    Crew Clothing are an established British casualwear retailer, bringing a sense of outdoor adventure and rustic charm to the high street. It was looking for an agency that could improve its SEO and increase revenue through greater online conversions.

    We worked with Crew on its SEO strategy, UX and CRO of the ecommerce transactional website, with the following objectives:

    • Optimise web design to improve conversions and drive revenue growth
    • Deliver an SEO Strategy that improves rankings and discoverability
  2. The Solution

    Ideas

    We improved overall customer experience by refining the presentation of Crew Clothing online - capturing a premium, modern and relaxed look and feel.

     An SEO-friendly technical structure was also implemented to ensure Crew Clothing achieved a premium organic search listing after the build process.

  3. The Result

    Impact

    Avenue successfully led a full website refresh, showcasing the brand's premium design heritage, passion for clean lines and nautical inspiration.

    Improved UX and design treatments meant the new templates were in line with best practice ecommerce requirements, and balanced usability with SEO technical and content techniques.

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