1. The Challenge

    Insight

    Duke & Dexter is a British born footwear brand, specialising in designer loafers and Chelsea boots, whose customers include the likes of Eddie Redmayne, Justin Timberlake, Usain Bolt, and Tinie Tempah.

    Avenue were appointed following a competitive pitch to run progressive PPC, Display, Google Shopping, Paid Social and Analytics & Reporting to help drive online sales and business growth.

  2. The Solution

    Ideas

    Avenue saw the need for efficiency in PPC activity, to be improved by using our best practice methodology and ad group structure. This identified that the account had been inaccurately recording conversions. We also saw the need for efficiency in the generic Facebook campaign, which required more granularity and budget control.

  3. The Result

    Impact

    Avenue successfully improved the performance efficiency through a PPC and paid social account restructure, ensuring a best practice approach to retail.

    This achieved an overall account increase of; 77% in CTR, 47% improvement in CPC, 76% improvement in CPA, 126% improvement in CVR and 351% increase in ROAS.

    “Absolutely brilliant ROAS so really well done.” Archie Hewett - Founder & Director, Duke + Dexter.

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