Duke + Dexter are a luxury British-born footwear brand, specialising in designer loafers and Chelsea boots, with customers including the likes of Eddie Redmayne, Justin Timberlake, Usain Bolt and Tinie Tempah.
- Drive online sales and business growth
- Improve paid search and paid social campaign performance
We saw great scope for increasing efficiency across Duke + Dexter’s PPC activity, to be improved with our best practice methodology and ad group structuring. This identified that the account had been previously inaccurately recording conversions.
We also worked on the strategy for and implementation of Google Shopping, which significantly increased revenues and lowered costs.
Across Paid Social, we saw the need for efficiency in Facebook campaigns, which required more granularity and budget control. Through this we were able to see much stronger campaign performance.
We greatly improved the performance through a PPC and paid social account restructure, ensuring a best practice approach to retail, which achieved:
- 77% growth in CTR
- 47% reduction in CPC
- 76% reduction in CPA
- 126% increase in CVR
- 351% increase in ROAS
“Absolutely brilliant ROAS so really well done Avenue.”
Founder & Director, Duke + Dexter
SEO driven interactive user journey
SEO, UX, Web Design
Full website refresh, with improved UX and design treatments