Duke & Dexter is a British born footwear brand, specialising in designer loafers and Chelsea boots, whose customers include the likes of Eddie Redmayne, Justin Timberlake, Usain Bolt, and Tinie Tempah.
Avenue saw the need for efficiency in PPC activity, to be improved by using our best practice methodology and ad group structure. This identified that the account had been inaccurately recording conversions. We also saw the need for efficiency in the generic Facebook campaign, which required more granularity and budget control.
Avenue successfully improved the performance efficiency through a PPC and paid social account restructure, ensuring a best practice approach to retail.
This achieved an overall account increase of; 77% in CTR, 47% improvement in CPC, 76% improvement in CPA, 126% improvement in CVR and 351% increase in ROAS.
“Absolutely brilliant ROAS so really well done.” Archie Hewett - Founder & Director, Duke + Dexter.
SEO, UX, Web Design
SEO friendly multi-channel, interactive user journey
Email open rates as high as 50%