+44 (0) 20 3745 6400
  1. The Challenge

    Insight

    Forresters is a firm of patent and trademark attorneys based in Birmingham, Liverpool, London, Southampton and Munich. The firm focuses on clear and practical advice to clients looking to protect their intellectual property. Their philosophy is all about “Clear Direction”.

    Forresters came to us looking for help with its PPC, Paid Social and SEO, with the following objectives:

    • Increase leads for online Junior ISA (JISA) applications
    • Increase value of JISAs
  2. The Solution

    Ideas

    Our SEO work has focused around a project delivering reputation management and backlinking for Forresters, changing their narrative through public relations to improve sentiment, including the creation of a Wikipedia page and documenting Google My Business listings. Using a test and learn approach, we are able to truly understand what will drive long term value for the business.

    From a paid perspective, we have focused on generic keywords and we have found the best level of spend across Google to maximise performance efficiency, restructuring the account to minimise budget wastage and optimising towards the best performing months of January, February and September.

    We have expanded our remit to include paid social and across Facebook and Instagram, we have implemented a remarketing strategy to capture those customers that are already in-market.

  3. The Result

    Impact

    We pride ourselves in the longevity of our relationship with Forresters, which is testament to the care the team takes in the account and the strength of the performance efficiency and ongoing results.

    We have seen the following strong performance results to date:

    • 68% increase in total conversions
    • 208% increase in clicks
    • 68% increase in Junior ISA applications
    • 70% increase in Junior ISA Transfers

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