glh Hotels understand different people look for different things in a hotel. It’s a choice based on personal style, budget & location. glh have a portfolio of hotels for people who want different things during their time in London, a luxurious weekend treat, a central London event, or a comfortable bed for the night.
As an Umbraco partner with extensive Umbraco capabilities, glh Hotels approached Avenue to transfer the main corporate website, already on Umbraco, over to a new digital marketing partner.
The on-boarding and transition process was smooth, where new improvements soon followed to enhance the UX and brand messages, including the integration of a third party online hotel booking engine. In addition to the main corporate website, as second micro site was designed and developed, again on Umbraco, to be used as a sales presenter for prospective corporate clients.
Both the main Umbraco website, and Sales Presenter microsite were extremely well received which led to an invitation to bid for the global multi-million pound PPC account.
PPC, Display, Paid Social, Trip Advisor, Analytics
Over 16M impressions and 75K clicks generated during the campaign