1. The Challenge

    Insight

    Imperial College London is a world-class university with a mission to benefit society through excellence in science, engineering, medicine and business. Imperial graduates share ideas, expertise and technology to find answers to the big scientific questions and tackle global challenges.

    The task: to improve the performance of Imperial College Business School natural SEO rankings to help increase course admissions and brand awareness.

  2. The Solution

    Ideas

    The SEO technical audit quickly identified strengths and weaknesses in the target search landscape.

    Leveraging structured data to maximise search engine categorisation and indexation of content, analysing and diagnosing content gaps alongside optimising website performance, deliverd improved user experience and organic SEO rankings.

  3. The Result

    Impact

    An ever-growing 11% increase from organic search since project inception secures organic as the channel driving the largest volume to traffic to this global educational provider.

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