1. The Challenge

    Insight

    An independent, single location car dealership specialising in high performance and prestigious cars such as Lamborghini, Aston Martin, Bentley and Rolls Royce, required a hard hitting national PPC campaign to help book test drives and drive automotive sales inquiries.   

    Being located just outside London, the brand was positioned well to supply such vehicles to the South of England, however, they also wanted to increase their reach to the rest of the UK as customers are likely to travel further for their high performance sports cars.

  2. The Solution

    Ideas

    A highly targeted, model specific PPC search strategy was implemented which ensured the campaigns and ads were only shown to users actively search for high end models. This was paired with a creatively led responsive display remarketing which enticed users who had previous viewed a vehicle, back to the site.

  3. The Result

    Impact

    In-depth keyword targeting allowed the dealership to expand their search and display reach nationwide.

    This resulted in a considerable increase in leads and online vehicle valuations at a cost-effective CPA whilst extensive display remarketing to non-converting audiences kept users engaged with the brand. 

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