Itsu is a chain of Asian-inspired health-food shops across London, offering low-fat salads, sushi and noodles. With multiple restaurants, products on sale in all the major supermarkets as well as an online grocery store and a celebrated delivery service, Itsu is fast becoming one of the UK's most popular food choices.
Itsu is a well recognised brand with visible affinity, but it lacked strategic purpose across its social media channels and we identified an opportunity for proactive engagement with brand and food fans.
Holistic, consumer-centric and localised social strategy that kick started online communities.
As a team, we leveraged the existing affinity and used brand-value led content, shifting passive engagement to proactive interaction through creative apps such as the 'Itsu Advent Calendar' campaign.
The targeted paid media promotion and acquisition strategy delivered close to 4,000 Facebook 'likes' and 1,100 new Twitter followers in the first quarter of activation.
Since the start of the social brand and content strategy, Itsu has been well-recognised for outstanding social customer service.