Leicht Kitchen Design Centre were paying above what they wanted for brochure downloads from the site. Users were reaching them but not engaging with the website, leading to a low conversion rate and a high cost per brochure download.
By restructuring the campaigns and reviewing the ad copy Avenue were able to qualify the user through targeted ads. This reduced wasted clicks and also encouraged the user to engage with the site with a strong call to action in the ad copy.
Avenue's gigh conversion PPC campaign generated meaningful engagement. We saw an 8% increase in CTR and 47% increase in conversion rate, reducing the cost per brochure by 35%.
SEO driven interactive user journey
PPC, Shopping, Display
102% increase in sales
PPC, Google Shopping
PPC and Google Shopping campaigns enjoyed a 41% increase on return on investment