My Babiie supplies baby products in the UK, with Signature ranges by national celebrities.
Their inherited PPC account had little structure and required the account to be hauled and prepared for global product expansion.
Restructuring the current activity to increase relevancy, thereby increasing click through rates and reducing the average CPCs. An effective re-marketing strategy was also utilised to build audience lists through awareness campaigns and performance was increased though an effective generic RLSA strategy.
With sophisticated re-marketing lists and a new account structure that lends itself to relevancy and scalability, Avenue's PPC team were able to reduce the average cost per click by 32% MoM, with Return on Ad Spend increasing by 22%, achieving an overall ERS of 1681%.
SEO, UX, Web Design
Full website refresh, with improved UX and design treatments
PPC, Display, Shopping, Paid Social, Analytics
Duke + Dexter
Account increase of 77% in CTR
SEO, PPC, CRO, UX, Web Design
Organic SEO performance increased year on year by 75%