1. The Challenge

    Insight

    My Babiie are a UK based supplier of baby products, including signature ranges by national celebrities such as Katie Piper and Billie Faiers.

    My Babiie were looking for an agency who could help them find performance efficiency in expanding their products into the global market.

  2. The Solution

    Ideas

    Avenue identified a lack of performance efficiency in their exisiting PPC account. It had little structure and required an overhaul to be prepared for global product growth.

    The existing PPC activity was restructured, which increased click through rate and reduced average cost per click. An effective re-marketing strategy was employed to build audience lists through awareness campaigns. Performance was increased through an effective generic RLSA strategy.

  3. The Result

    Impact

    Avenue's PPC team created a sophisticated re-marketing list and the new and improved account structure lends itself to relevancy and scalability.

    Average cost per click was reduced by 65.12%, with ROAS increasing by 22%. Avenue also achieved an overall ERS of 1681%. My Babiie's revenue and progress continues to go from strength to strength.

    "Avenue have turned our PPC account around...we are extremely pleased with their work and couldn't recommend them enough!" Robert Hollander, Creative Partner My Babiie

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