1. The Challenge

    Insight

    My Babiie supplies baby products in the UK, with Signature ranges by national celebrities.

    Their inherited PPC account had little structure and required the account to be hauled and prepared for global product expansion.

  2. The Solution

    Ideas

    Restructuring the current activity to increase relevancy, thereby increasing click through rates and reducing the average CPCs.  An effective re-marketing strategy was also utilised to build audience lists through awareness campaigns and performance was increased though an effective generic RLSA strategy.

  3. The Result

    Impact

    With sophisticated re-marketing lists and a new account structure that lends itself to relevancy and scalability, Avenue's PPC team were able to reduce the average cost per click by 32% MoM, with Return on Ad Spend increasing by 22%, achieving an overall ERS of 1681%.

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