1. The Challenge

    Insight

    Estate agency of the year in 2017 and the UK’s No.1 rated online estate agent, Myhomegroup, consisting of the Sellmyhome and Rentmyhome brands, is the leading fast-growing online estate agent.

    Myhomegroup were looking to drive additional inbound enquiries and revenue via PPC, Display, and SEO from consumers looking to sell or rent their residential properties across the UK.

  2. The Solution

    Ideas

    Avenue conducted intense search query management to ensure all the search queries were being correctly mined and routed.

    This followed with a PPC account restructure to ensure granularity of reporting for effective and strategised planning.

  3. The Result

    Impact

    At outset, Myhomegroup enjoyed a 72% increase in total inbound inquiries from PPC, and an impressive 61% decrease in CPA.

    “We are thoroughly impressed with Avenue’s expertise in digital marketing as well as their passion and understanding of our business. Myhomegroup has high ambitions to grow and we are pleased to have brought on Avenue to help us reach our goals." Will Clark – Managing Director, Myhomegroup.

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