1. The Challenge

    Insight

    The world-renowned National Hispanic University in California has earned an unrivalled reputation for developing under privileged students from a diverse range of backgrounds into professional careers in business, education and technology.

  2. The Solution

    Ideas

    To exceed client expectations through the crafting of a dual language approach to PPC across both the search and display networks with the objective of driving a higher take up of degree courses among students.

  3. The Result

    Impact

    Multiple location and language campaigns were created to reach the target market across both Paid Search and Display, where PPC management drove online lead enquiries from prospective students with a 40% year on year improvement.

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