1. The Challenge

    Insight

    Nobu takes the concept of a luxurious boutique hotel around energised public spaces, and creates powerful stages for shared experiences of excitement and escapism.

    The target audience for international PPC, Display, and Paid Social, is the discerning traveller, exploring globally the most luxurious food and accommodation experience available.

  2. The Solution

    Ideas

    International PPC and paid social media are effective channels to launch Nobu’s first European hotel, Nobu Hotel Shoreditch. Coupled with effective activity across Trip Advisor, Google search, Google display and Facebook, the campaigns excite prospective guests with the distinctive Nobu service and luxury offering.

    Messaging came to life with distinctive copy and compelling CTA designed to intrigue both those aware of the synonymous brand and those new to the crossroads of innovation and imagination that Nobu provide.

  3. The Result

    Impact

    Combing the channels to drive brand digital awareness, consideration and reservations, a total of over 16M impressions and 75K clicks are generated.

    Key focus is to drive users to book direct with the hotel rather than with OTA's and focus messaging around 'book direct' and 'best rate guaranteed' have helped increase CTRs.

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