Nobu takes the concept of a luxurious boutique hotel around energised public spaces, and creates powerful stages for shared experiences of excitement and escapism.
International PPC and paid social media are effective channels to launch Nobu’s first European hotel, Nobu Hotel Shoreditch. Coupled with effective activity across Trip Advisor, Google search, Google display and Facebook, the campaigns excite prospective guests with the distinctive Nobu service and luxury offering.
Messaging came to life with distinctive copy and compelling CTA designed to intrigue both those aware of the synonymous brand and those new to the crossroads of innovation and imagination that Nobu provide.
Combing the digital channels to drive brand digital awareness, consideration and reservations, resulted in a total of over 16M impressions and 75K clicks being generated.
Key focus is to drive users to book direct with the hotel rather than with OTA's and focus messaging around 'book direct' and 'best rate guaranteed' have helped increase CTRs.
Holistic, consumer-centric and localised social strategy
UX, Design, Sitecore, SEO, Email
Huge increase in online awareness