1. The Challenge

    Insight

    The Official Charts Company is the UK’s number one supplier of official charts and data for the music and video industries. The company tracks, collates and reports UK media sales - both physical and digital - on a daily basis, compiling a precise indication of the week’s trends and cultural leanings.

    With the 60th anniversary of the UK singles charts approaching, we were set the challenge to apply a new brand identity to the website, bringing 60 years of the official charts to a diverse and modern audience. Previously non-prioritised archive content needed to be more accessible and the site needed to be fully integrated with Amazon and iTunes to drive sales, enabling users to instantly search for, purchase and download chart entries.

  2. The Solution

    Ideas

    With The Official Charts Company’s website home to some 17,000 pages and peaks of 500 page views per second, a tough infrastructure was crucial; our CMS and hosting recommendations were the foundation of the solution. Our designers captured the new brand look and feel perfectly in the online space and social media integration was built in along with blogs and competition sections to encourage user interaction.

    Revenue generation was catered for through the advertising slots being given greater prominence on key templates, and smooth integration with iTunes and Amazon.

    A significant proportion of the weekly chart data is uploaded automatically, which made it necessary to develop a series of advanced APIs to populate the correct pages with the new information. And at 7pm every Sunday, the website is built to reveal the week’s latest chart data – these traffic peaks are successfully managed by our hosting and infrastructure solution.

  3. The Result

    Impact

    "The finished product brought together a wide range of requirements from the client, including social media integration, sophisticated look-ups, automatic uploads and revenue generation, with a comprehensive rebrand that emphasises the company’s provenance and longevity. In hard figures, early indication show that traffic to the site has increased by 23 per cent since the relaunch. ""It was important that our new site was as advanced as the charts now are – it is designed to be the ultimate destination site for anyone looking to find out what is happening in music right now, as well giving the option to delve into decades of British music history."

    Martin Talbot, Managing Director

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