1. The Challenge

    Insight

    A multi-location Ford dealership based in the South-East wanted to drive new car and commercial sales whilst also providing after sale services such as servicing and accident repair.

    With multiple competitor dealerships being situated within a 20-mile radius, the client required a multi-channel strategy to ensure they were in the forefront of their customer’s minds when it came to choosing a Ford dealer.

  2. The Solution

    Ideas

    In-depth geo-graphic targeting ensures reaching the most relevant users whilst key optimisation techniques such as utilising audience data, bid adjustments and ad copy analysis allows optimal ad position within the search engine results page.

    The brand also required new vehicle leads on their key models by capturing high quality traffic across the search network and display network. A multi-channel strategy was proposed that encompassed search ads, display ads, Gmail advertising and YouTube advertising. Utilising Google’s in-depth audience targeting meant we were able to target users who had demonstrated a key interest in a Ford model through their previous browsing behaviour.

  3. The Result

    Impact

    This extensive, blanket style strategy paired with visually engaging creatives proved incredibly effective at driving high quality traffic through to the brand's dedicated landing pages at a cost-effective CPC or CPM, thus resulting in a considerable uplift in both local general enquiries and model specific leads being generated through their website.

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