Sanatio Naturalis

The Challenge

Insight

The holistic beauty secrets of plants have been passed from generation to generation. 

The ancient Greeks shared them, inspiring the Latin name, Sanatio Naturalis, or the healing power of nature. Pure, Natural and Therapeutic Essential Oils for the Skin, Body and Mind.

The Solution

Ideas

Sanatio Naturalis appointed SEO Agency Avenue to create and nurture a revenue aligned SEO and PPC campaign to enhance client acquisition via their ecommerce platform.

We analysed the data and previous performance, which highlighted website under performing historically in terms of industry benchmarks. As such we undertook a high level CRO audit and presented a reworked ecommerce interface to improve performance.  

The Result

Impact

On the back of the CRO audit, the new interface was transferred to the development agency for roll out, and organic SEO performance increased year on year by 75%, direct by 54%, and social by 56%.