1. The Challenge

    Insight

    Studiospares approached PPC Agency Avenue as their PPC performance had become static with no significant increase in return on investment. The original Shopping structure used campaign priority level bids to drive performance.

    However traffic wasn't been routed efficiently, with many duplicate targeting product groups.

  2. The Solution

    Ideas

    Avenue restructured the account with a focus on margin, routing branded and non branded queries efficiently to drive revenue and sales volume growth. Detailed audiences were created and targeted through campaign priority settings.

    Best sellers campaigns were created for tight control over top performers and a bundle strategy was utilised to maximise estate on the SERPS landscape.

  3. The Result

    Impact

    Cost efficiencies of up to 34% were made and all conversion rate improved by 10%.

    The PPC and Google Shopping campaigns enjoyed a 41% increase on return on investment.

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