Sweaty Betty

The Challenge

Insight

Sweaty Betty are the fast-growing British brand bringing style and quality fabrics to the health and lifestyle market. Sweaty Betty required an SEO friendly multi-channel, interactive user journey showcasing the vast range of products available, delivering a continuous and engaging experience on desktop, tablet and mobile.

The Solution

Ideas

Revitalising the “key looks” section and introducing a unique mobile website was a key component to ensure that Sweaty Betty customers felt inspired by the range of clothing, but also the range of activities, and were encouraged to convert to sale. An effective SEO Strategy was also key to ensuring the brand could attract revenue growth via organic search through non-brand keywords.   

The Result

Impact

By creating a blend of functional, authoritative and visually striking designs for the new website, the team were able to re-develop the Sweaty Betty brand online, delivering an overall web experience that is best-in-class in the digital and sports fashion industries.

The extraordinary lifestyle brand continues to go from strength to strength, offering its customers the opportunity for real self-expression.