1. The Challenge

    Insight

    Sweaty Betty are a fast growing British health and lifestyle brand, specialising in women's activewear and bringing a mixture of quality fabrics and style to the market.

    Sweaty Betty required an SEO friendly, multi channel, interactive user journey that showcased the vast range of products available, and that could deliver a continuous and engaging experience on desktop, mobile and tablet.

  2. The Solution

    Ideas

    Avenue identified the need for efficiency in revitalising the "key looks" section of the website. Additionally, performance efficiency was sought by introducing a unique mobile website, a key component to ensure that Sweaty Betty customers felt inspired by the range of clothing and activites, and were encouraged to convert to sale.

    Avenue also saw the need for efficiency in an effective SEO strategy. Key to this was optimising for non brand keywords, a way to ensure revenue growth through organic search.

  3. The Result

    Impact

     Avenue were able to redevelop the Sweaty Betty brand online, delivering an overall web experience that is best in class in the digital sports and fashion industries. This was made possible by functional, authoritative and striking designs for the new website.

    The extraordinary and well known lifestyle brand continues to grow, and goes from strength to strength, offering their customers the opportunity for real self expression.

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