Sweaty Betty

The Challenge

Insight

Sweaty Betty are a fast-growing British health and lifestyle brand, specialising in women's activewear and introducing a mixture of quality fabrics and style to the category.

Sweaty Betty came to Avenue with the following SEO objectives to improve overall customer experience online:

• Create an SEO-friendly, multi-channel, interactive user journey
• Showcase the vast range of products available
• Deliver a continuous and engaging user experience on desktop, mobile and tablet

The Solution

Ideas

We introduced a unique mobile website, which we considered the key component to ensure Sweaty Betty customers felt inspired by the range of clothing and activities available and were encouraged to convert to sale.

We identified the need for efficiency in revitalising the "key looks" section of the website.

Additionally, we saw the need for an effective SEO strategy. Our key focus was optimising for non-brand keywords to ensure revenue growth through organic search.

The Result

Impact

We re-developed Sweaty Betty’s online brand, delivering an overall web experience that is best in class in the digital sports and fashion industries. This was made possible by functional, authoritative and striking designs for the new website.

The extraordinary and well-known lifestyle brand continues to grow, and goes from strength to strength, offering their customers the opportunity for real self-expression.