1. The Challenge

    Insight

    The Daily Telegraph, first founded in 1855 and now published by the Telegraph Media Group, has a daily circulation of over 500,000. With the Sunday Telegraph and Stella magazine, to name just a couple of additional publications, both desktop and mobile versions of the website, and numerous apps, the Telegraph Media Group is one of the UK's publishing giants.

    As a long standing preferred supplier to The Telegraph, Avenue Digital was appointed to build the online Cruise Planner, a tool to allow users to explore the world of cruising, in support of print and online features running in The Sunday Telegraph.  The challenge set in the brief was to balance the needs of both the editorial and the advertising teams, and the very different objectives of both sets of stakeholders. Editorial content included information about the various ports, cruise liners and holidays packages, and advertorial content was given in the form of cruise company promotions.

  2. The Solution

    Ideas

    The cruise planner is searchable by destination, date and operator and visitors are presented with results on a global Google map which plots the potential cruise routes and highlights itineraries as the ports flash in order of the trip visits. The scrolling flash bar of cruise liners at the top of the Google map allows users to click for more information on each ship, and clicking on the ports opens the Google information window containing destination information for tourists. The web application tool is a one-stop online resource for everything needed to plan, research and book a cruise that is integrated with external data sources and updateable via a bespoke content management system.

  3. The Result

    Impact

    “Avenue are a highly professional, focused, creative agency, adding to the project as well as delivering the project. With the initial brief the Cruise Planner looked like quite a straightforward product, however the opportunity was too good to miss and the scope of the product quickly increased. With more latitude in the product, Avenue were able to assist in the direction of the application development, as well as ensure that all sponsors were catered for. Always accessible and helpful, their timely delivery was well received by both internal and external users. A great product has been added to the site and all involved should be suitably proud of the web application, its functionality and the delivery of the project, both to time and budget.”
    Andrew Lloyd-Seetim, Project Manager

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