1. The Challenge

    Insight

    Travel Indochina is a leading UK travel company.  Specialising in tailor-made holidays for the over 50's traveller who seeks authentic journeys to Asia, Travel IndoChina has been offering small tour groups and bespoke travel itineraries, since 1993.

    This was a UX challenge - the brief was to increase online conversions by improving the user interface and audience experience.  We had to create an improved user journey, through updated information architecture and a refreshed look and feel, whilst adhering to Travel IndoChina’s strict guidelines on brand synergy across online and offline materials.

  2. The Solution

    Ideas

    As part of Avenue’s involvement in the new Travel IndoChina website IA and design a number of navigational scenarios were created and usability testing was carried out with customers in both the UK and Australia; each user completed a more generalised website questionnaire, as well as a usability test using interactive wireframes.  With a refined set of wireframes demonstrating the new site IA as an output from the tests, Avenue then created a new design concept and rolled it out across all the necessary templates, for handover to the site developers.

  3. The Result

    Impact

    Following the launch of the new website which has Avenue’s usability insights and the agency's own design expertise at its heart, 99 percent of visitors to the Travel IndoChina website say they would book with the company again.

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