1. The Challenge

    Insight

    Wedlake Bell are a contemporary London law firm, rooted in tradition with a lasting legacy of client service. Founded in 1780, they recognise the long-standing relationships with clients and how they have helped shape the past and provide a platform for the future.

    With 59 partners supported by over 170 lawyers and support staff, they operate on a four practice group model: private client, business services, real estate and dispute resolution.

  2. The Solution

    Ideas

    We identified the opportunity to leverage Wedlake Bell’s position of authority within their field and developed a Social Media plan promoting the topical commentary generated by internal the organisations teams, further establishing them as the ‘go-to’ experts and thought leaders.

    This also enables us to showcase and connect with the leading individuals and teams within the company, and their wider network. In creating an enhanced, inclusive online community, we saw the opportunity to encourage commentary and participation from a wider social network, thereby increasing followers and brand awareness.

  3. The Result

    Impact

    Avenue successfully developed Wedlake Bell’s online community on Twitter and LinkedIn, engaging with existing followers and growing the company’s organic follower base.

    We saw an engagement rate increase of 22% and link clicks grew by 84%. Through our Social Media Plan, we successfully raised the profile of the company and its leading lights, firmly establishing their position as thought leaders and industry commentators.

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