Woodard Schools, Kings Schools Taunton, were looking for new websites to better communicate the unique ethos and strong sense of community at the heart of the schools, and an improved CMS for in-house content editing.
Kings Schools, Taunton are made up of the Kings Hall School and Kings College. These are independent co-educational boarding and day schools in Somerset. Both Woodard Schools, the teaching ethos is rooted in 'Faith, Unity and Vision', and together educate 780 students aged 2-18 years.
Avenue's strategy for was to deliver two websites – one for Kings Hall and one for Kings College – with a close tie between them, utilising the same templates but each with a slightly different creative style. The websites needed to cater for different audience groups and school entry points and we held focus groups to gain a clearer understanding of the requirements each audience had for the website.
We implemented a simple CMS to provide administrators the ability to update the website content in house and developed an events calendar, photo gallery, interactive timeline, fixtures diary, staff directory and a student blog; interactive content to engage both the existing and potential students and their parents.
The websites clearly present a tie between Kings Hall School and Kings College and successfully position the schools as leading in the independent education field, contributing to the continued influx of student applications.