The ecommerce paid media specialists Avenue Digital, have been appointed to handle the paid search and paid social account for international energy drink brand Carabao, after winning the account off their incumbent Jellyfish.

Carabao are a fast growing energy drink brand who are well known in the football world after their successful sponsorship of the Carabao Cup in recent seasons. As a beverage, Carabao is a low calorie energy drink which contains half the sugar content of its rivals like Red Bull. It is currently available in five delicious flavours including Mixed Berry and Green Apple.

Stuart Wells, Chief Executive at Avenue Digital comments: “We are energised to partner with Carabao, and we are looking forward to driving camapign effectiveness across the paid media landscape. They are an exciting brand with a clear market differentiator looking to disrupt the status quo in a competitive vertical. We are laser focused on growth and scaling ecommerce brands through paid search, paid social and SEO is what we do best. We are enormously proud to be appointed and we are looking forward to working with their team.

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