We are pleased to announce that our Social Media Management team have secured Gold in the 'Best Digital Marketing / Social Media Campaign' category at the 2018 Citywealth Brand and Reputation Management Awards for clients, Wedlake Bell. The award comes in recognition of our social media activity carried out for the leading city law firm.
Avenue successfully developed Wedlake Bell’s online community on Twitter and LinkedIn, engaging with existing followers and growing the company’s organic follower base. We saw an engagement rate increase of 22% and link clicks grew by 84%. Through our Social Media Plan, we successfully raised the profile of the company and its leading lights, firmly establishing their position as thought leaders and industry commentators.
"Now in their third year the Brand Management and Reputation Awards, highlight the best brands emerging in a consolidating financial industry. They also recognise the ever-important business services function, teams who are supporting business profit and navigating reputational risk for their organisations in the digital world."
The awards received over two hundred submissions that were reviewed by an independent judging panel. The Brand Management and Reputation Awards Judges included:
- Elliot Moss, Partner and Director of Business Development, Mishcon de Reya
- Kirsten Burt, Executive Director - Head of Marketing, UK & Jersey, UBS Wealth Management
- Howard Mutti-Mewse, Group Marketing and Communications Manager, ZEDRA
- Sam Billett, Head of Communications, Schillings