The performance marketing specialists Avenue Digital, have been appointed to handle the International paid search account for luxury men’s fashion retailer Luca Faloni, following a competitive pitch.

Luca Faloni is one of the foremost purveyors in men’s high-quality clothing, bridging the gap between formal luxury and casual dress with a Timeless Collection. Haling its fabrics and garments from artisanal production, Luca Faloni strictly follows a true Made in Italy approach. Luca Faloni is a direct to customer online native brand with a physical presence in London, New York, and Stockholm, and has appointed Avenue Digital to help drive its international expansion and online revenue growth through search, shopping and display channels.

Stuart Wells, Chief Executive at Avenue Digital comments: “We are delighted to partner with Luca Faloni, and to help another leading retail brand really feel the commercial benefit of our unique approach. Our ‘break out the comfort zone’ methodology to campaign management will unlock new opportunities for the brand, and we are excited to steer them and to help them break into new territories through online.

Philipp Mensch, Head of Growth & Strategy at Luca Faloni comments: “We are really looking forward to working with Avenue Digital for the paid search marketing channels. We are confident that the sound strategy and Avenue’s data-driven approach will deliver strong results.”

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