This will be a short blog post, because I wrote it during my SEO infancy, when I could not find a short, concise answer to What Is The Difference Between Events and Goals in Google Analytics?

So here goes:

Events: User interactions with content on the site (ie: downloads of a brochure)

Goals: User completing an activity (ie: the submission of a form/making a purchase)

Still not clear?

Events are user interactions on the site which will not give you conversion insight, but rather insight into what your users are doing.

Goals are user activities, such as the submission of a form, which contributes directly to the business goals of the client (making money, receiving ‘sign ups’, etc.)

I wouldn't be lying if I said that every Avenue SEO Agency manager is stumped by this at the beginning of their careers!

I hope this helps answer the question of "What is the difference between Goals and Events in Google Analytics?" for you.

About Avenue Digital

Avenue Digital was established in 2015 and has fast become a leading digital marketing agency, providing SEO, PPC Management and Umbraco Design and Build expertise. This strong growth has been achieved through a steady accumulation of consumer and professional service based clients. Current Avenue clients include the NHS, Rothesay Life, Nobu, Foresters Financial, Wedlake Bell, Venesta, Shrieve, GLH Hotels, Anna Freud Centre, and Blesma.

Based in London, Manchester and Kent, Avenue Digital is performance focused and a provider of digital marketing services including:

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