You will be hard-pressed to find anyone who hasn’t been affected by COVID-19 in some way or another, and small businesses are no exception to this.
Google recognises that small and medium-sized businesses represent around 90% of all businesses worldwide and that this virus could have had a devastating effect for many.
Back in March, Google announced an $800+ million commitment to support medium and small companies as well as health organisations, health workers, and others who are helping to fight this pandemic on the front line.
The details of this commitment can be found here, but it includes support for the World Health Organisation (WHO), NGOs and financial institutions globally who provide small businesses with access to capital, and support and expertise with the production of personal protective equipment (PPE).
Another aspect of this support is $20 million in credits for Google Cloud and $340 million in credits for small to medium-sized businesses for Google Ads. Businesses were informed they would be notified if they were eligible for a credit, and those notifications have started to roll in.
Google Ads Credit
The size of the credit will depend on the historical spend of each brand up to a maximum of $1,000 or equivalent.
To be eligible for the credit you must have had Google Ads campaigns running for at least 10 months of 2019 and at least one of January or February 2020.
These credits are designed specifically to help small and medium-sized businesses who have been adversely affected by the Coronavirus pandemic. This is why they do have a used by date of December 31st 2020.
There is no application process, so if your accounts are eligible for this support, you should receive an email and notification on your account shortly.
The credit will simply work for future Google Ads spend – and no on any spend prior to receiving the credit. It can be used on all campaign types including Search, Display and YouTube.