Sanderson’s are a manufacturer and supplier of rotational moulded plastic products. After a competitive pitch, Avenue were appointed by Sanderson's as their new digital marketing agency. Avenue will be designing and developing the UX of their new e-commerce site, focusing on CRO and then expanding Sanderson's digital marketing with assertive SEO and PPC campaigns, in order to help drive further revenue growth and performance efficiency.
Stuart Wells, CEO of Avenue commented, “Being appointed by Sanderson’s after a successful competitive pitch is testament to us having a great team where all the working parts join together to deliver a truly collaborative and best of bread response. Designing and developing a new transactional e-commerce website that is fully optimised for revenue will pave the way for our aggressive PPC and SEO programme that kicks off shortly. PPC will encompass Google and Bing Shopping, Display and Search, while SEO will focus on content outreach and influencer marketing. This is the start of an existing journey for Sanderson’s and the team at Avenue look forward to playing our part in driving revenue growth on their behalf."