Avenue Digital’s Head of Digital, Helen Pollitt, presented at this year’s SearchLeeds on the subject of dark traffic in Google Analytics.

If you want to find out more about the subject, or get the detail that you weren’t able to note down during the talk, you can find her presentation slides here.

If you were at Helen’s talk you will have heard her speak about an ongoing experiment Avenue is running to look into traffic coming through the Android Google Search Bar which is being attributed as “direct” in Google Analytics rather than “organic” as we would expect. Learn more about the experiment we are undertaking as a digital marketing and SEO agency, as well as submitting your own findings here.

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