The well-established high street British hairbrush brand Tangle Teezer, who are innovators in the detangling hairbrush market, have appointed fast growing London search agency Avenue Digital to handle is SEO & PPC activity following a competitive pitch.

Established in 2007, the brand's hair and styling products are now sold worldwide in over 70 countries. Avenue have been appointed and retained to strategise and implement a series of all channel digital campaigns that will touch parts of search, shopping, and social with localised content and translation services.

Commenting on the appointment, Stuart Wells Chief Executive of Avenue said, "Being hired to drive international e-commerce revenues for Tangle Teezer is an opportunity we are thrilled to be leading. Winning the work off a top UK agency is testament to our proven International SEO and PPC credentials, and our ambition to be a leading player in the performance marketing space."

Head of SEO at Avenue, Helen Pollitt said, “We are delighted to showcase our technical and strategic expertise through working with such a pioneering brand. Our data-driven approach to digital marketing is perfect for Tangle Teezer’s e-commerce centred campaigns. We’re looking forward to working with them to deliver targeted and sustainable growth.”

Head of E-commerce at Tangle Teezer, Courtney Johnson, said, “We selected Avenue as our partner based on their digital expertise, strategic leadership and enthusiasm for our brands vision. Tangle Teezer are in an exciting phase of growth across e-commerce, and within the first month of working with Avenue have already seen positive changes to our channel strategy. We believe Avenue will drive significant, profitable growth for our business and we’re looking forward to working with them.”

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