What does an SEO manager do?
An SEO manager is working to generate larger organic search engine visibility.
In the realm of SEO, Content is the King. The phrase ‘Content is King’ persists, because Content has become the focus of Google’s crawl bots in establishing the worth of your website against a search users questions. Content is very important when appealing to your site user. An SEO manager will identify which content brought traffic to the website, it is a good idea to keep these pieces of content to continue to drive traffic to the website. They will also make suggestions for improvements in content creation. Avenue’s SEO managers will go above and beyond in helping to tailor content, including text, to suit your target audiences’ needs.
There is some mysticism in SEO, and most SEO’s prefer it that way because it develops the SEO practice along with the evolution of your website, brand and goals. Tried and tested SEO practices are rigid in form and fluid in nature, such as bringing inbound links from outside sources. A key part of the SEO role is to identify potential link opportunities and communicate these potential traffic wins to the client. Your SEO manager will guide you through the process of contacting these external publications, help develop a strategy of interacting with these publications, and/or bring to your attention the way in which your competitors do the same. For instance if you were to search for ‘SEO Agency London’ you would expect to be met with results tailored to your specific keyword. You might land on a page which is, in fact, a news article mentioning Avenue Digital and because that content was informative, come through to our site.
Every SEO campaign is unique, and Avenue is a digital marketing company which keeps that ideology close to heart. We tailor make our SEO strategies and we execute them to the benefit of our clients.
What else does your SEO Manager do?
SEO helps unite all forms of traffic; organic, referral, direct and social. Your Avenue SEO manager will stay up to date with your onsite and offsite brand and presence, offer advice and help you create sharable, interactive content which will draw a user to your site, and keep them on it for as long as possible.
Your SEO manager will also help you develop User Experience strategies, as all top SEO’s know that driving traffic to the site is but a tiny part of how Google ranks your site. Bringing a rich, warm and fluid user journey will entice a user to trigger Events, trigger Goals, spend time on each page and, most importantly of all, return.
What techniques does an SEO Manager use?
- Keyword Research and Implementation
- Content & Copy Creation
- Meta Detail Management
- Backend Technical Support
- Goal and Event Tracking
- User Experience Research
- Link Building and Research
What tools does an SEO Manager use?
- Traffic metric tools (e.g. Google Analytics)
- Page load speed tools
- Page ranking tools
- Keyword planning tools
- Trend monitoring tools
- Site crawling tools
- Backlink tools
- and more...!
About Avenue Digital
Avenue Digital was established in 2015 and has fast become a leading digital marketing agency, providing SEO, PPC Management and Umbraco Design and Build expertise. This strong growth has been achieved through a steady accumulation of consumer and professional service based clients. Current Avenue clients include the NHS, Rothesay Life, Nobu, Foresters Financial, Wedlake Bell, Venesta, Shrieve, GLH Hotels, Anna Freud Centre, Blesma and Tangle Teezer.
Based in London and Kent, Avenue Digital is performance focused and a provider of digital marketing services including:
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