MonuSkin have spent the last 35 years perfecting their range of natural skincare products that are cruelty free and vegan friendly. Over this time they have built up a considerable client base across both consumers and skincare specialists.

Avenue were tasked with scaling up the online sales of the retail business, whilst also increasing the number of leads coming in on the trade side of the business.

On the retail front we leveraged social ads to get in front of potential customers within the skincare and beauty space. From there, we continued to build out new audiences gradually expanding our reach further and further.

Our creative team took Monu’s existing product and lifestyle assets and re-created them making them more suited to the social platforms.

Whilst on the trade side, we utilised Google Search Ads to target spas and other skincare professionals who’re searching for a new skincare provider. Once we’ve identified the most effective messaging we then expanded our trade activity across paid social.

Over the last two years working with Monuskin, we have seen a significantly uplift in both trade and consumer revenues, thanks to new strategies from Shopping, Search and Social.

- Trade leads increased by 235% YoY
- Clicks increased 45%