Feed Optimisation & Campaign Management
Google & Bing Shopping
Paid Search Strategy
We’ll get under the skin of your business, your audience, your objectives, your brand, your tone of voice, your competitors, your keywords, your seasonality, your benchmarks, and your demographic. We’ll work with you to make sure you have the right strategy in place, keeping the end goal in mind with every improvement we make.
Google Ads Optimisation
We’re a Google partner, and a senior team of paid search specialists. We’re highly experienced in the delivery of class leading Google Ads campaigns, using granular insight and cutting-edge technology. We’ll help you see revenue growth at a lower cost per acquisition.
We’re a Google Partner and we harness this capability to drive highly targeted real-time bid adjustments, enabling campaign performance to be fully optimised for results. Ideal if you’re looking to achieve demographic, behavioural, location, and interest targeting.
You want your customers to make a repeat purchase, and we know how to structure an effective remarketing campaign to achieve it. We’ll work with you to make sure the remarketing activity is right for bid adjustment targeting, and that you’re reaching the right audience, at the right point of the funnel, at the right time.
Bing Ads Management
We know Bing continues to gather pace, and with approximately 25% in the race for market share, this can give you a cost-effective solution as part of a multi-channel strategy. With direct access to the data, we’ll show you how Bing is performing compared to your other PPC channels.
If you’re retailing, we’ll work with you to set up and run your Google and Bing Shopping channels, which, when fully optimised, yield excellent brand visibility and conversion rates. We’ll help you reach new audiences at the point of purchase.
Google Ads Scripts
We’ll streamline laborious and repetitive tasks using scripts developed in-house by our own resident rocket-scientist and his sidekick. A bit like Batman and Robin, only with code.
All clients have direct access to our senior experts, on the phone, via emails, on Teams or Slack chats. No account management getting in the way.
We deliver weekly, bi-weekly and monthly reporting, on our bespoke reporting platform 'Fathom' highlighting insights, and providing proactive strategic recommendations.
All our team and client tasks are aligned in one effective project management platform that you can access 24/7 to see where we're at with things. Nothing gets lost.
Our senior team have extensive experience that spans decades of delivering high performing marketing camapigns. Both nationally and internationally.
12 Month Roadmap
We'll be charting the path ahead, mapping out month by month what the year ahead will look like. We take you from where you are today, to where you want to be in 12 months time, forecasting out how we're going to take you there.
Test and Learn
Paid media optimisation is best achieved through an aggressive paid and learn approach. We'll be constantly testing, analysing, and retesting.