TANGLE TEEZER

SEO that
brushes past
the competition

International SEO & SEO migration

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The
Challenge.

Tangle Teezer is a British haircare brand, primarily known for its range of innovative hair detangling products. The brand boasts an impressive customer base and global influencer network including the likes of Kiera Knightley, Zoella, Rita Ora and many more. Tangle Teezer came to us with local SEO and international SEO brief focused on three core objectives:

- Increase revenue in both the UK and US
- Increase visibility of the full Tangle Teezer product range in the organic search results
- Create educational content around the latest hot topics within haircare and beauty, as well as frequently asked questions

The
Solution.

We started our relationship by auditing the Tangle Teezer site and we identified several issues with the current CMS platform, which were preventing indexation and ranking of key pages. We made recommendations to improve the technical foundation of the website, which resulted in an investigation into alternative CMS solutions.

Extensive keyword research and auditing of the site revealed that we could make significant improvements to the relevancy of the category and product pages. We kicked off with the optimisation of key landing pages, which included reviewing keywords, improving internal linking to key pages, and improving overall site copy to encourage better rankings and increased purchases.

The
Results.

Following our overhaul of the key landing pages to improve targeting for key search terms, our recommendations for improved technical performance and guidance around the creation of new copy, Tangle Teezer has seen the following improvements:

- 21% YoY increase in global organic search traffic
- 62% increase in site transactions by organic search visitors
- 79% increase in revenue generated through organic search traffic
- 41% increase in brand visibility in organic search results for key search terms

Courtney Johnson
Ecommerce Manager
Tangle Teezer
"I would really recommend Avenue. We're really impressed with the progress they have made so far, as well as the enthusiasm they have for our brand, and can't wait to continue working with them."

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