Tangle Teezer have been brushing past the competition in the British hair care industry. The brand is primarily known for its range of clever hair detangling products, that have allowed them to build up an impressive customer base and a global influencer network. They have provided a solution for people all around the world struggling with uncooperative hair, including the likes of Kiera Knightley, Zoella, Rita Ora and many more.
Tangle Teezer came to us after hitting a knot in their SEO strategy. The brief we were given was focused on achieving local SEO and international SEO core objectives, which were to increase revenue in both the UK and US, increase visibility of the full Tangle Teezer product range in the organic search results, and finally create educational content around the latest hot topics within hair care and beauty, as well as frequently asked questions.