Paid Media that's
High on Energy
Amazon, Paid Search, Paid Social, Shopping
Carabao is an energy drink company, originally launched in Thailand and now sells worldwide. Carabao have become a household name through their sponsoring of major sporting events such as the EFL Carabao Cup.
Wanting to take on the big names in the energy drink world and improve profitability, Carabao wanted move sales away from Amazon and onto their own website where costs are more controlled.
Carabao came to us with the following objectives:
- Increase sales from the website
- Keep a low and profitable cost per can
How We Helped
After initial keyword and competition research we restructured all campaigns following best practices and what we had seen work internally across other clients in the industry.
The Carabao activity was very offer led, so we established a plan to review performance at every level every 2 weeks in order to fully benefit from what we were learning from the data and implement changes to the next campaign immediately.
Our Google search ads were focused on brand, generic, competitor and supermarket keywords initially to reach all potential customers . Google Smart Shopping was utilised to in order to best promote the latest deals.
On social we tested a range of interest, lookalike and broad targeting as well as testing different creative types and ad copies until we found what worked best for our audience.
Since working with the team at Carabao we have seen some incredibly positive results including:
Sales up 59%
Cost per conversion down 40%
Conversion rate up 52%
Revenue up 59%
ROAS up 41%